ATHLETES CREATIVE TRAP™
Elevating and supporting the creative dimensions of professional athletes.
Vetements is known for going against the grain. Their uniquely large jackets, Eastern European graphics, reclaimed ’80s tailoring, and ultra neon bodysuits cause a frenzy anywhere they appear with messages of statement and impact going against the conventional. The...
The iconic television cartoon series The Simpsons are transforming its signature Krusty Krab burger into its own shoe in collaboration with Adidas ZX 10000. Its multi-colored mix of colors merges with the black outlines highlighting the beige, brown, pink, and teal...
The entertainment industry is still somehow trying to get their presence back into the lives of their die-hard music fans all over the world but it seems like complications are arising, leading to the cancellations of well-known and highly expected festivals such as...
The executive producer of Fresh Off The Boat, acclaimed writer, actor, chef, and restaurateur, Eddie Huang releases the official trailer of his upcoming 2021 film, Boogie starring Pop Smoke, Taylor Takahashi, Taylour Paige, Pamelyn Chee, Mike Moh, Jorge Lendeborg Jr.,...
Apple has described the newly talented glasses device as “an authenticated device that is worn by a user as a head-mounted device” allowing an upgraded user experience many fans of the technology company can enjoy. It's meant to work in the same way as when a user...
The country will be going through a major transformation on Wednesday, January 20th as Joe Biden takes a stand as the 46th president of the United States. The Presidential Inauguration will feature live and pre-taped performances from several iconic locations across...
Sports networks experienced a surge in viewership caused by the COVID 19 pandemic leaving sports fans with their television sets as their last resort. Catching a glimpse of their favorite athletes meant tuning in daily and weekly for coverages of the limited sport...
Nipsey Hussle’s close friend, collaborator, and All Money In Records rapper, J Stone, appeared on The Bootleg Kev Podcast to assure the late rapper’s fans there’s a follow up to Victory Lap in the works. The posthumous album will tap in a variety of artists in the...
Lil Durk sports the late rapper and friend King Von’s signature O’Block chain as he raps in his newest music video release for "Backdoor." He also shared previous messages shared between the friends of Durk letting Von know that he was going to be wearing the chain...
Fashion brand Hyperfly teams up with the NBA to drop a few select designs recognizing their popular basketball teams with a series of sweatshirts fit for any sports fan interested in a varying look of the original pieces. Its unique perspective turn this distinctive...
Dropped on New Years Day, Justin Bieber releases a romantic new single “Anyone” along with a Rocky styled music video where he shows off his heroic storyline as a boxing pro ready to fight for his girl. Its melancholic feel addresses his strong desire to be with...
According to NFL Network’s Ian Rapoport, The Carolina Panthers’ Russell Okung is the first NFL player to be paid half of his salary in Bitcoin. The athlete has never been shy about his interest in The popular cryptocurrency currently taking the world by storm. At the...
Former New York Jets wide receiver Josh Bellamy, who’s popularly known in the rap game by Beezo, drops a 15-track album highlighting his Florida roots, life in the spotlight, and overcoming everyday hardships along the way. He stays as real as he possibly can with the...
French professional football player Kylian Mbappé is widely considered one of the best players in the world known for his dribbling, strength, and explosive speed. He’s taking things to the next level with his own take on LeBron James’ Nike LeBron 18, shown in a few...
Cleveland Browns wide receiver Jarvis Landry drops his debut single “I Cannot Lose” sharing the trials and tribulations he’s faced while chasing his dreams of playing in the NFL. Now adding music to his impressionable list of talents and accomplishments, he expresses...
Revealed at the start of the year, A$AP Rocky has merged his AWGE Label with the popular fashion brand Marine Serre to release his own capsule in 2020. The team has taken inspiration from common interests, conversations about the look of the release, and a strong...
When a song like “JIGGIN” goes viral, you know you need to jump on board with any of the crazy new trends that appear online. That's exactly what's happening with the new NLE Choppa single “JIGGIN,” hyping up his fans with the #jiggindancechallenge. Fans all over the...
Master P is one of the most prolific personalities in the Hip-Hop and Sports world who is a veteran in the rap game, created Uncle P’s Hoody Hoos! cereal brand, record producer, entrepreneur, and former basketball player and has many other successful ventures within...
SoundCloud’s year-in-review, 2020 Playback indicates Pop Smoke was streamed more than 191.5 million times this year, which is due to the release of the late rapper's posthumous album Shoot for the Stars, Aim for the Moon. Their year-in-review list celebrates the...
Mural artist Jamond Bullock, also known as Alive Paint, created a massive 30-foot mural celebrating the Memphis Grizzlies' 2019-20 NBA Rookie of the Year Ja Morant on the side of Slim + Husky’s in Downtown Memphis. Panini America, the multi-national publisher of...
Denver Nuggets guard Jamal Murray is joining fashion designer Dilly Manahan to develop a special clothing collaboration honoring his dad's roots and influence growing up. His father has been a very important influence in this star’s life, which he mentions in...
Grammy-nominated rapper Big Sean is now the creative director of the Detroit Pistons, meaning he'll be making innovative executive decisions on the design of the team's merchandise, creating new programs within the Detroit area and initiatives dealing with the...
Billie Eilish shares an inside look into the rise of her career in her debut documentary Billie Eilish: The World’s A Little Blurry as she tours and records the albums that have quickly turned her into an overnight sensation. The exclusive documentary will be...
Ty Jordan, star football player of the University of Utah has died of a gunshot wound while at home in Texas. Authorities reported a call made late Friday night about the victim accidentally shooting himself. His identity wasn't immediately disclosed until he was...
2020 was a year of surprises. TikTok became one of the most influential sites that made us laugh and cry while feeling an immense sense of unity during a period where people felt isolated from the rest of the world. As the year comes to an end, TikTok has released...
"I persist until I succeed. No matter the difficulty... ..... I choose to always push forward. I set goals and am relentless in pursuit of them. My life has not been the easiest but I will never use that as an excuse, I believe that hard times breed success and...
Throughout the years there have been some pretty iconic sneakers that have come and went, so it's a delight to see the "Grinch" colorway making an appearance this year. The original pair was first released in 2010 and is now reemerging this year with a rumored release...
Walk with the “Man on the Moon” rapper Kid Cudi after getting your own pair of his custom Adidas Vadawam 326 sneaker, available starting December 17th. The sneaker’s given name is a sweet tribute to his 10-year-old daughter Vada, who was born on March 26. Celebrating...
Filled with the coolest pieces of clothing to the most diverse custom sneakers, football player Andre Branch gives a sneak peek into his Miami home furnished with every label imaginable. Known for his fashionable sense of style and usually the go-to guy when it comes...
Drake and Nike release the collaborative new collection NOCTA inspired by a nocturnal vibe centered around the street fashion scenes of Toronto, London, and Paris. He affirms how this collaboration has become a full-circle moment for him after appreciating all of the...
When it comes to food, inspiration can strike from the most random places. Take a sneak peek at the new OREO collection inspired by Lady Gaga’s sixth studio album Chromatica, which features a pink and green color scheme fit for the holiday season. The pink-colored...
Sticky situations don’t stick when it comes to Jack Harlow finding a “Way Out” of each miscommunication as portrayed in the newest single featuring rapper Big Sean. The duo released this collab for the dope new track set to appear on his upcoming album That’s What...
The sports industry took a major hit in 2020 due to the rising cases of COVID-19. The NBA has now revealed its plans for the upcoming season, which will not feature Golden State Warriors’ Klay Thompson who suffered an Achilles injury. The NBA’s 75th regular season...
Laced with captivating blends of Punk, Rap, Hip Hop, Pop, and R&B, Rico Nasty sets out to put the world on fire with the release of her eloquently savage debut album Nightmare Vacation. It’s not surprising to hear from some of the major artists on the Hip-Hop/Rap...
Shawn Mendes has released his first documentary Wonder documenting his global concert tour, beginning with the driving force behind everything he does: “Nobody for one second looked at me and said, ‘You’re crazy. They all said, ‘Go for it.'" The documentary shows the...
The Masked Singer Season 4 has been a surprising season, to say the least. Who would've thought New Orleans Pelicans' Lonzo Ball would appear as the long-haired Whatchamacallit character we've all come to appreciate throughout the seasons. The masked series has given...
Portland Trail Blazers' Damian Lillard has revealed the launch of a new internship opportunity for student-athletes named The Visionary Academy. It's a four-month internship program for high school student-athletes based in 27 high schools in Los Angeles, New York,...
Christian artist Zauntee drops his debut album featuring ten songs inspiring us to believe in ourselves more, have more faith in our lives, and lift others up every chance we get. The first single "I'm Sorry" became available earlier this year as a warm introduction...
Announced earlier this year, Stüssy and Nike have revealed this upcoming December 11 as the official date for purchase of their Air Force 1 Lows holiday collaboration. The Stüssy x Nike Air Force 1 Low features two different colorways: “Fossil Stone” and “Black.” Each...
As one of Netflix's most highly anticipated shows returning, Stranger Things has jumped on Instagram to reveal the names of the eight cast members joining season four. The third season of the series left off on a cliffhanger. What do you think will happen next?! The...
The Weeknd is moving to the beat of his own drum with the beaten, grunge new look he displayed while accepting the Favorite Album Award in the Soul/ R&B category with his After Hours album at The American Music Awards this past Sunday, November 22nd. The Toronto...
Marvel Studios is keeping busy in 2021 with the recurring series of Black Panther officially starting production in Atlanta starting July 2021, lasting up to six months. The leading cast includes Narcos: Mexico star Tenoch Huerta, Letitia Wright, Lupita Nyong’o,...
Sheck Wes shared his biggest news of his career this week about joining the NBA Draft, which unfortunately ended with him not being chosen for any of the teams. "Damn... it’s really real, The 2020 NBA DRAFT, all my life I always wanted to follow my passion for music...
Ticketmaster announces plans to bring back fans into concert venues in a safe way with the creation of SmartEvent and possible health verification integrations. Their website has released an updated version of their covid-approved regulations. It mentions that there...
It's almost time to start betting on your favorite rapper as the day gets closer and closer for the highly anticipated Gucci Mane vs Jeezy rap battle on November 19th at 8 p.m. ET on Instagram and Apple Music. Kicking off the popular battle series’ second season will...
LeBron James has invested into a new tequila company further expanding his investment portfolio, which already includes the national pizza chain Blaze Pizza, SpringHill Entertainment and the public I Promise School. As part of the national launch on Wednesday, the...
The Brazilian aircraft manufacturer Embraer is teaming up with Porsche to release a “Duet” collaboration combining the Embraer Phenom 300E light jet and the Porsche 911 Turbo S into a one of a kind package. The jet based company catered to multi-millionaires and...
Oklahoma City Thunder forward Darius Bazley has created his own unique path into the NBA that many athletes haven't encountered before. His story begins with the support of Klutch Sports Group's top NBA agent Rich Paul who signed Bazley as an NBA prospect and...
Sega Sammy Holdings Inc., the parent company of Sega and Sammy, has asked a total of 650 full-time and contracted employees to consider voluntarily retiring from the company after selling 3.51 million of approximately 9.45 million shares of Sanrio. The company expects...
It's official! Blueface has listed his 3-bedroom mansion in the San Fernando Valley for rent on Airbnb for $2,500 per night. Unfortunately, it won't be possible for the average person to live the Blueface life while staying at his house since the listing says the host...
Grammy Award-winning singer The Weeknd will be the official performer of the Pepsi Super BowlLV Halftime Show in 2021. The event will take place on CBS at the Raymond James Stadium in Tampa Bay, Florida on Sunday, Feb. 7. The Weeknd has had an incredible year claiming...
Megan Thee Stallion announces some really Good News in anticipation of the drop of her debut studio album, set to release on November 20. The Houston rapper has previously left fans wanting more with the releases of three EPs, three mixtapes and high-profile...
Travis Scott has just released his official Sony PlayStation 5 unboxing with the reveal of a new Cactus Jack merch collection and the opportunity for fans to enter a raffle for their own pair of sneakers from his Sony PlayStation x Nike Dunk Low collaboration. Only...
It's official! The San Francisco based home where the iconic Full House and Fuller House shows were filmed has sold for over $5 million. According to TMZ, the four-bedroom, 3,728-square-foot, Victorian home, sold last month. The creator/Executive Producer of Full...
Travis Scott has dropped some major news about his annual Astroworld Festival returning in 2021. Astroworld Fest launched in 2018 and has quickly become one of the most anticipated annual events Rap fans from all over the world look forward to in November in Houston,...
Oprah has officially released her Favorite Things List including the popular Telfar "Bushwick Birkin" ranging from $150 to $257. The Oprah's Favorite Things 2020 list went live on Friday, prompting the medium sized bag in four stunning colors to sell out within the...
Are we actually surprised a couple of songs jumped back into iTunes Top charts after the weekend we just had with the reveal of our next President Joe Biden? YG and Nipsey Hussle's politically charged protest song "FDT" made its way to the #1 spot after the...
This upcoming year is going to be a whirlwind of exciting adventures for Ceyair Wright, who just got the green light to play a lead role as LeBron James’ son in Space Jam 2. Wright is currently a top-five cornerback in the class of 2021 roster and a D1 college recruit...
Lil Baby just signed the first woman to his 4PF roster championing rising artists including rappers Rylo Rodriguez and 42 Dugg. With an increasing interest in becoming a trusted executive in the music industry, Lil Baby shared this exciting news with a video published...
Lakers' forward Kyle Kuzma is excited to share his newest creation with PUMA, named The Clyde All-Pro Kuzma Mid. When making the jump from NIKE to PUMA, the PUMA Hoops athlete craved autonomy over his style choices. He worked together with PUMA to come up with this...
Vans shoe's roster is about to become even more elite with the addition of Supreme, which they are completing the deal to own the popular streetwear brand for a cool $2.1 Billion. VF Corp also owns popular brands such as The North Face, Dickies, and Timberland....
2020 is ending on a positive note with the reveal of a collaborative album we never knew we needed until now. Chris Brown appeared on Fat Joe's Instagram Live interview series to share the news on his upcoming music. “That’s gon’ be the biggest album ever made in...
Lori Harvey was charged for a hit-and-run incident back in January and has now received the decision from the court. She allegedly smashed her G-Wagon into another car and then was found walking away from the scene by the police. According to TMZ, Steve Harvey's...
The NBA may just return before Christmas this year. Are you ready? Their 2021-2022 season will include 72 games, allowing the NBA to get somewhat close to its normal 82-game schedule by starting in December and ending in June. Starting the season right before...
Chicago based rapper Dayvon Bennett, aka King Von, died this morning in a shootout during an argument between two groups of men that escalated to gunfire. He was among three people who were killed in a shooting involving the police outside of Monaco Hookah Lounge...
Clothing brand owners, how would you get your clothes in front of A-list celebrities all year round? Ferris, owner of Do Not Disturb, knew the only way he was going to get his clothes in front of the celebrities he admired was by reaching out to them and their teams...
Sucks to say but you need to know that Netflix has raised the prices on both its standard and premium subscription plans. The standard plan received a $1 increase that will now cost U.S. customers $13.99 a month and the premium plan jumped $2 to a $17.99 fee per...
The Nike Air Griffey Max 1's original look is being marked with a rebrand for the sneaker's 25th anniversary in 2021. Inspired by "The Kid" Ken Griffey Jr. in 1996, the 2021 pair will feature a Nike-branded strap wrapped across the ankle with a wavy black design on...
Elon Musk, CEO of Tesla, has now raised the price of the EV automaker’s Full Self-Driving package to $10,000 USD. This is a price hike of $2,000 as the company continues to work on the complete system while it collects data from current owners using the feature in...
Pornhub has decided to reach out to visitors in their own special way on November 3rd, which is the Election Day between President Donald Trump and Democratic canditate Joe Biden. The popular site reserved for those looking for a good time is also running the social...
During a rally in Pennsylvania, Donald Trump decided to negatively discuss some of the biggest entertainers in this world. Beyonce became "Beyonsee" in a matter of minutes, prompting Twitter to do its thing and criticize the current President on his purposeful choice...
On Monday, Eminem showed his support for the Democratic presidential candidate Joe Biden with the release of a new black-and-white official campaign advertisement displaying images of Americans living their daily lives and "Lose Yourself" playing in the background....
Previously marked as a very limited product in the McDonald's franchise with availability in select locations, the McRib is making a comeback this December 2nd at all of its 14,400 restaurants for the first time in nearly a decade. The fan-favorite item is a ”saucy,...
Supreme and Nike are collaborating once again to release the SB Dunk Low collection early in 2021. This upcoming release will feature four styles referencing back to the Supreme x Nike Dunk Highs from 2003 with the use of faux crocodile skin and gold stars on the...
NFL Star Melvin Ingram, aka King Mel, continues to drop meaningful, passionate music while rising in his football career. The Los Angeles Chargers outside linebacker shares Street Gospel, a heartfelt narrative taking fans through the journey of his come up with...
Seattle Seahawks QB Russell Wilson and Grammy award-winning performer Ciara have both been doing philanthropy work together for a very long time. Now they've announced their $1.75M contribution to rebrand the charter program currently known as Cascade Midway Academy...
Alesso teams up with dark-pop Los Angeles-based singer and songwriter Charlotte Lawrence to release "THE END," a euphoric, single created by this talented DJ who's no stranger to creating electronic pop hits that keep listeners on the dance floor. Following his...
The Dallas Mavericks rising star Luka Doncic is officially getting his own pair of Air Jordan 35 sneakers named after him. Just two seasons into his basketball career, Doncic has created quite a name for himself as an All-Star starter and First Team All-NBA while...
Joe Rogan and Kanye West sat down for an intimate conversation this past weekend that lasted a full three hours. Kanye publicly reached out to Rogan on Twitter requesting an interview on his popular podcast The Joe Rogan Experience. West eagerly anticipated appearing...
2020's holiday season is going to have a couple of new deals you won't want to miss! According to zSneakerheadz, Michael Jordan's sixth signature model will debut on November 25th for $210. Originally released in 1991, the Air Jordan 6 is getting a remodeled look with...
History Has Been Made! Los Angeles has been feeling overjoyed these past few weeks with the championship wins from both the Lakers and the Dodgers within the same month. The Los Angeles Lakers claimed their 17th championship after defeating the Miami Heat with a 4-2...
Back in 2012, the coined name Linsanity took over the rest of the world after Jeremy Lin signed to the New York Knicks and after a few games left the world in awe with his tenacious basketball skills. Jeremy Lin is now teaming up with the Chinese sports retailer...
After an impressionable win this past October 24th, UFC fighter Khabib Nurmagomedov announced he was officially retiring from the MMA on Saturday with a perfect 29-0 record. Before his announcement, he previously mentioned desiring to be named the No. 1...
San Antonio Spurs forward Rudy Gay debuted his newest "Abdalla" clothing line collection on Monday, October 26. "Abdalla" comes from Abdalla Ah' Dolla which is a pronoun translating to "Servant Of God." "These are just the first steps to use Rudy's love for fashion to...
Pop Smoke’s posthumous album Shoot for the Stars, Aim for the Moon is still hitting the charts months after its first release. The album has now made its return back to the number one spot on the Billboard 200 charts just this past week! The late rapper didn’t have...
After the Cleveland Browns' 37-34 victory over the Cincinnati Bengals, Odell Beckham Jr. suffered a torn ACL, which was confirmed early Monday, October 26th. From the fan's viewpoint, Beckham's cleat caught itself in the turf at Paul Brown Stadium during Sunday's game...
It looks like we’re finally getting a new album from Drake this 2021! The Dark Lane Demo Tapes rapper announced the release of his sixth full-length studio album Certified Lover Boy will be this upcoming January 2021. He shared a teaser on social media announcing the...
Jack Harlow has dropped his newest track “Tyler Herro” in dedication to the Miami Heat player, who also pulled up for the dope visuals capturing the essence of growing up with big dreams. NBA’s Tyler Herro had an exciting rookie season. He made his appearance in this...
The Charlotte Hornets just got two of their players rocking out to the beat of their own tracks with their newly released mixtape, Flint to Lakeland. Paying homage to their hometowns in Flint (Miles Bridges) and Lakeland (Dwayne Bacon), Flint to Lakeland features 10...
Brooklyn Nets point guard Spencer Dinwiddie is currently creating a blockchain-based app, launching a new platform for a new generation of influencers and creators. Calaxy, short for “creator galaxy,” will go live late October. 2020 has seen the rise of online content...
According to the leaked synopsis of Space Jam 2: A New Legacy, the successor to the iconic original Space Jam, we’re in for a nostalgic ride through decades of Warner Brothers’ movies and tv shows with LeBron James fearlessly leading the way. Directed by Malcolm D....
Yung Bleu woke up one morning to a missed Facetime call from Drake. What happened next will inspire any independent artist to continue putting in the work. As someone who’s been releasing music since 2013 and has worked with high-profile artists including Lil Durk,...
Fashion is considered the epitome of success, especially in the high-class world many athletes find themselves living in once they rise to fame. It’s no wonder many athletes choose to start their own clothing brands to share their love for clothes with the world. It’s...
The past few months of isolation and global quarantine has taken out the creativity from everyone as we started sharpening our skills to level up in our careers by the end of the year. This includes Orlando Magic star Aaron Gordon, who just dropped a dope new music...
"Mr. Steal Yo Girl" returns with his eighth studio album, Back Home, featuring 22 new songs taking us on a rollercoaster of emotions truly embodying the nostalgic, sensual sounds flowing through all of his previous releases. Titled after the album, "Back Home" was...
Every time J.I. hops on the mic, we know we're getting some of the realist stories coming straight from his personal experiences. "Letter 2 U" is the latest track depicting how a relationship spiraled downwards yet knowing there's tons of love from both sides. The...
It’s difficult to ignore all the hardships 2020 has brought out into the surface, especially within the Black Lives Matter movement. Roc Nation curated an 11-track album benefitting multiple social justice initiatives across the country while discussing the...
Nike is bringing back its Día De Los Muertos collection with four new sneakers on deck remixing the classic Nike Air Max 90, Nike DBreak Type, Nike Blazer Mid and Air Jordan 1’s. Each sneaker is making its comeback with a modern twist that celebrates La Familia. The...
Earlier this year, Players Media Group announced the creation of PlayersTV to share the daily occurrences in the world of sports, lifestyle, and culture. PlayersTV connects athletes and their fans unlike any other platform. It gives athletes the opportunity to portray...
There's an unexpected footwear collaboration in the works between the NBA and Louis Vuitton, expected in the upcoming months. Without any further updates on the release of this collaboration, fans have discovered leaked images of a boot collection coming from the...
Just before one of the most influential times of his life, Phora celebrates his 26th birthday with a beautiful new single "Stars in the Sky" featuring Jhene Aiko. The atmospheric track speaks for itself as the painful memories of a relationship find their way back...
The vision is everything. Growing up as the class clown may bring in the nay-sayers and the adoring fans but it’s where one discovers the courage to be who they authentically are while growing to their full potential. Eight years of performing stand-up comedy across...
Mikey Williams is the “next big thing” buzzing through the grapevines of the sports and fashion world. He’s become one of the most sought out players and a top NBA prospect as a sophomore student catching the attention of recruiters and most recently, Canada’s very...
The intriguing world of celebrities usually creates a huge desire in us to know what their homes actually look like. In this list, we’ve compiled the Top 10 celebrity homes of the year from multi-millionaire musicians to top performing athletes. John Legend &...
The LeBron James Wheaties edition is finally on its way! General Mills has been tapping in sports champions for over 85 years on their iconic Wheaties cereal boxes, which premiered with Serena Williams gracing the cover this past year. This year, NBA superstar LeBron...
Rising from the bottom to the top takes an incredible amount of effort and desire to hustle for a different future. It’s one defining factor that turns a former ball boy in the NBA to an influential artist many artists look up to in 2020. Grammy nominated rapper...
Machine Gun Kelly has completely taken everyone by surprise with the release of Tickets To My Downfall, which has debuted as #1 on the Billboard 200 Chart. According to Billboard, the artist’s new album earned 126,000 equivalent album units. The sudden shift from...
The year was 2016 when Atlanta rapper 21 Savage and St. Louis producer Metro Boomin first came together to share their breakout album Savage Mode as the most unexpected rapper-producer duo making music unlike any other pair. With the release of Savage Mode 2, the...