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Chinatown Market Changing Name After Criticism

by | Apr 1, 2021 | Fashion

Los Angeles streetwear company Chinatown Market announced they will be changing the brand’s name. The news comes following a petition on calling for the company to rebrand received thousands of signatures.

The brand said in an Instagram post they will not only change their name but will work with retailers to ensure the remaining profits from existing products go towards charities within the Asian American community.

“We should have done this sooner but it is never too late to do the right thing,” read the statement. “It’s time to do the right thing and we are committed to being a part of the change.

Amidst a rise in hate crimes against Asian Americans, the company has come under increased criticism for cultural appropriation, as the brand’s founder Mike Cherman is white. While the brand claims its name was inspired by “the shops, people and vibrance of Canal Street and Chinatown in New York”, critics say the company’s 2017 inception centered around “bootleg merchandise”, hence the company’s name.

The new name for Chinatown Market has yet to be announced. Check out a suspect who brutally attacked a 65-year-old woman in New York City has yet to be captured. There were at least 28 hate crimes against Asian-Americans in 2020 and there have been 33 attacks so far in 2021.

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