Just ten years ago, Conor McGregor was an aspiring mixed martial arts fighter beginning his career in Dublin. He’d quit his plumbing job only a couple of years earlier and was struggling financially, receiving benefits from the Irish government. A decade later, UFC’s biggest star has surpassed a net worth of $300 million with the sale of his liquor brand Proper No. Twelve Irish Whiskey.
Mexican beverage company Becle, makers of Jose Cuervo tequila, announced their purchase of a 51% stake in McGregor’s Eire Born Spirits this week. The deal reportedly brought in over $150 million for McGregor according to a UK blog. With the sale, the UFC superstar doubled his net worth.
McGregor’s future with the brand is unknown. Since Proper 12 launched in September 2018, the fighter has heavily promoted Irish whiskey. He had become infamous for turning UFC press conferences into Proper 12 commercials by name-dropping the liquor every other sentence.
As far as fighting goes, there’s no word on when Conor’s next UFC fight will be. Word amongst fans however suggests a rematch with Dustin Poirer could be coming soon. But for now, we think its safe to assume McGregor is raising his glass and enjoying the riches of his multi-million dollar sale.