The popular American footwear company UGG has been developing this year’s Fluff You Campaign with the creativeness of photographer RAYSCORRUPTEDMIND behind the shoot. In an attempt to push the boundaries and show his full creative control, he tapped in the legendary former professional basketball player Dennis Rodman, skateboarder/model Evan Mock, model Omahyra Mota, designer/artists Slumpy Kev and Imran Potato, as well as Devontay Jones and Luis Aponte.
RAYSCORRUPTEDMIND has been known for his impressive shots of Travis Scott, Sheck Wes, Playboi Carti, Quavo, Lil Yachty, Marilyn Manson, and many more prolific artists. He had all of the decisive power on the casting, shooting, and creative directing for the UGG campaign.
“My idea was to create a fantasy world and put people from all different backgrounds inside. We called it ‘fun chaotic,'” told Complex.”I wanted the set to look like a crazy fantasy. Once we had the concept, I DM’d Dennis. Then we needed to find a cast that could match his energy.”
UGGs have always been in style and now with the addition of their new launch of fluff in extended sizes, this campaign draws attention to how comfy footwear can fit into anyone’s everyday style. The new Fluff You pair is an outdoor slipper inspiring buyers to live a more disruptive and bold life.
“Fashion is a lifestyle and if you aren’t living your authentic life, what are you doing?” Rodman said. “I love how Ugg is a lifestyle, slip in, and slip out.”
rayscorruptemind x ugg pic.twitter.com/uAXRCWZbkF
— RAYSCORRUPTEDMIND (@corruptedray001) November 16, 2020