Grammy-nominated rapper Big Sean is now the creative director of the Detroit Pistons, meaning he’ll be making innovative executive decisions on the design of the team’s merchandise, creating new programs within the Detroit area and initiatives dealing with the community, and curating music for in-game entertainment. With the title of Creative Director of Innovation, we’re ready to see what he has in store for them!
“Unreal! I’m the CREATIVE DIRECTOR OF THE @detroitpistons! “Creative Director of Innovation”!” Big Sean posted on Instagram. “I got a office in the facility n everything (looking for a intern by the way)! Growing up I knew I either wanted to rap or hoop for the Pistons lol. crazy how life works. I look forward to creatively adding what I can to this iconic franchise!”
As someone who’s been heavily influenced by his roots, this new position is both a dream come true and an opportunity to continue giving back to his community. He’ll also leave his mark with his official “Don Life” logo appearing on the Pistons’ practice jerseys. Expect the unexpected this upcoming year from Big Sean and the Detroit Pistons!
“Sean is an accomplished artist, philanthropist, and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” Pistons owner Tom Gores said in a team statement. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”
“Why Would We Stop?”
Detroit stand up and help welcome @BigSean to the #Pistons family as the new Creative Director of Innovation. Expect the unexpected – Big Sean X Detroit Pistons!#WhatUpDoe | #DonLife | #DetroitRising pic.twitter.com/kGmkMq9ltS
— Detroit Pistons (@DetroitPistons) December 23, 2020