Hip-Hop Mogul Master P Confirms He’s Buying Reebok With Former NBA All-Star Baron Davis

Master P is one of the most prolific personalities in the Hip-Hop and Sports world who is a veteran in the rap game, created Uncle P’s Hoody Hoos! cereal brand, record producer, entrepreneur, and former basketball player and has many other successful ventures within the business world. Former NBA All-Star Baron Davis and he have partnered up to acquire Reebok after Adidas first bought the company in the early 2,000’s. According to Forbes, acquiring the Reebok deal will be around $2.4 billion.

“I think Reebok is being undervalued. I left Nike as a 22-year-old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete,” Baron Davis said. “I want the people I know athletes, influencers, designers, celebs to sit at the table with me.”

Their like-minded personalities have joined interests in music, sports, and culture, which can be a major win for Reebok’s future strategy as they’ll be using the brand to continue integrating a cultural community and audience into the industry. They’ll be working towards turning around the Reebok brand and also giving small shoe companies the opportunity to distribute with them. With investments throughout the sectors including media, technology, sports, music, and fashion they’ll be able to take their ideas into a new venture leveraging its effect on the world as avid sneaker consumers.

Master P mentions, “As we focus on turning Reebok into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community that built this company.”

Percy "Master P" Miller confirms to ESPN that he's in negotiations to acquire Reebok with ex-NBA guard Baron Davis.

"These companies have been benefiting off us, this could be history for this company going Black-owned," Miller tells ESPN.

— Eric Woodyard (@E_Woodyard) December 28, 2020