ATHLETES CREATIVE TRAP™

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Kevin Durant Signs Long-Term Partnership With NBA 2K

by | Dec 2, 2020 | Entertainment

The two-time NBA champion Kevin Durant has inked a long-term partnership with NBA 2K to fully renovate how the video game has presented their creativity in the past. They will highlight new opportunities to inspire young basketball fans to push for more.

He’ll be appearing as more than just another cover athlete on the game as he’ll be able to work with his team at Thirty Five Ventures and The Boardroom to develop a variety of creative aspects of the video game. Basketball fans everywhere will be able to rejoice in the newly renovated game with the opportunity to show off your 1-on-1 skills in the tournaments as well as playing with an updated aesthetic and feel.

From playing 2K since I was 10 or 11 years old, to being on the cover, to now doing a lifetime deal, it feels like a full-circle moment for me because I always wanted to be involved,” Kevin Durant shares. “The partnership is about capturing myself and my brand through a game that I’ve been loving since I was a kid.

Taking on this partner has given KD the creative outlook on making something that’s more for the community than for himself. As someone who values putting his time into projects that serve others, he fuels his creativity with his newly-launched “ETC” podcast with featured guests like teammate Kyrie Irving and hit record producer Noah “40” Shebib, his signature line with Nike, and much more.

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