LeBron James has invested into a new tequila company further expanding his investment portfolio, which already includes the national pizza chain Blaze Pizza, SpringHill Entertainment and the public I Promise School.
As part of the national launch on Wednesday, the tequila is now available in select stores in California, New York, Florida, and Mexico as well as on online retailers.
According to the Wall Street Journal, who first shared the exciting news, LeBron James isn’t the only popular NBA investor of the tequila brand. Lobos 1707 has a large variety of athletes investing into the company, including other NBA players and James’ business partner, Maverick Carter.
The cover image features Lobos 1707 founder Diego Osorio, Lobos 1707 CEO Dia Simms, and LeBron James. He shares how he first tried the product in Italy and instantly fell in love. “If it’s organic to who I am or what I’m doing, then it’s a lot easier for me to be a part of something,” James said about the sealed deal.
After a lot of sweat and late nights, #Lobos1707 is here. Three Tequilas and a Mezcal Artesanal, finished in PX wine barrels. A legacy over four hundred years in the making.
Available Now at: https://t.co/1Lmrf0TldW pic.twitter.com/l8ubigg5Ez
— Lobos Tequila 1707 (@Lobos1707) November 18, 2020
LeBron James has always been vocal about his love for wine and now that he’s backing a tequila brand, who knows what might come next.
“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” James said. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.”
Lobos 1707 offers four products (Lobos 1707 Tequila, Joven/ Lobos 1707 Tequila, Reposado/ Lobos 1707 Tequila, Extra Añejo/ and Lobos 1707 Mezcal Artesanal) all ranging from $45-150 per bottle. They’re now available for purchase in store and online.