ATHLETES CREATIVE TRAP™

Bridging the gap between athletes and society through creative culture.


Sports
Collectibles
Entertainment
Fashion
Food
Music
Travel

LeBron James inks multiyear energy drink deal

by | Mar 18, 2021 | Food

When Lebron James ended his 18-year partnership with Coca-Cola to sign a deal with PepsiCo, it was unclear how the company would utilize the star’s likeness. Now consumers have an idea of what is to come after Fabiola Torres, chief marketing officer for PepsiCo, unveiled a new line of energy drinks to CNBC on Wednesday.

The new drinks will launch under the Mountain Dew brand as Mtn Dew Rise Energy. Coming in six different fruity flavors, the 16-ounce cans will carry about as much caffeine as two cups of coffee. The beverage will include vitamins A and C, a health-conscious decision by Pepsi that may help set them apart from rival energy drinks.

Torres confirmed to CNBC that Lebron James will serve as the face of the product. While the Lakers star will be the new drink’s most prominent spokesperson, Torres says other influencers are set to come on board.

Mtn Dew Rise Energy will be the first brand Lebron promotes under his new PepsiCo deal. The four-time NBA MVP is expected to work with other brands under Pepsi’s ownership in the near future.

Related Articles

Brooklyn Nets’ DeAndre Jordan Launched Plant-Based Cooking Show

Brooklyn Nets’ DeAndre Jordan Launched Plant-Based Cooking Show

NBA veteran DeAndre Jordan is a man of many talents. While everyone knows the Brooklyn' Nets center can snag rebounds, few know of his ability to serve up plant-based delicacies as well. A new plant-based cooking show featuring Jordan as the host premiered Sunday. The...

Carl’s Jr. & Hardee’s Release King Kong and Godzilla Edition Burgers

Carl’s Jr. & Hardee’s Release King Kong and Godzilla Edition Burgers

In an effort to promote the new film Godzilla Vs. Kong, Carl’s Jr. and Hardee’s are releasing two new sandwiches for a limited time. The Godzilla Burger comes with three Angus beef patties, four bacon strips, three slices of cheese, and mayonnaise. Essentially, it’s a...

Travis Scott launches CACTI Spiked Seltzer merch

Travis Scott launches CACTI Spiked Seltzer merch

Never failing to capitalize on a good branding opportunity, hip hop star Travis Scott has launched CACTI Agave Spiked Seltzer merchandise. The 34 piece collection coincides with the launch of Scott’s new beverage company CACTI, a spiked seltzer the musician developed...

Pin It on Pinterest