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LeBron James “The Chosen One” Sports Illustrated Cover Honored In New UNKNWN Collaboration

by | May 25, 2021 | Fashion

Nearly twenty years ago, Sports Illustrated featured a junior year high school basketball phenom from Akron, Ohio on the cover of their magazine. A student at St. Vincent-St. Mary High School, a young LeBron James was printed across the publication alongside the words “The Chosen One”.

Now three teams, four rings and four NBA MVP awards later Sports Illustrated has teamed up with Miami apparel brand UNKWN to honor the iconic centerfold. The two piece ”The Chosen One” collaborative collection features both a tee shirt and hoodie.

Each of the pieces come in black and have the “The Chosen One” Sports Illustrated cover printed across the front. Underneath the print are the Sports Illustrated and UNKNWN logos. The logos are also printed along the left sleeve on both pieces.

The hoodie ($150) and tee shirt ($65) are now available on UNKWN’s website.

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