The NBA launched its #WholeNewGame campaign on Wednesday to excite fans on the return of its 2020 season. The commercial features actress, writer and producer Issa Rae. Rae uses humor to prepare fans for a game that looks very different from previous seasons.
Due to the coronavirus pandemic, players will complete the season with no live audience. The #WholeNewGame spot takes place in an empty arena showcasing Rae reminiscing on moments of this past season when things were “normal”.
Rae reassures fans that although this return is different, we all can agree on one thing. “This isn’t the same NBA, it’s a whole new game. But I think we can all agree, we’re glad it’s back,” says Rae.
Watch Issae Rae in the NBA’s #WholeNewGame commercial below.