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Nike Executives Address Son of Former VP’s Sneaker Resale Business

by | Mar 10, 2021 | Collectibles

Heidi O’Neill, Nike’s president of consumer and marketplace, shared insight surrounding the resignation of VP Ann Herbert during an internal company meeting on Monday. The former VP’s resignation came following a bombshell report by ​Bloomberg Businessweek​ that detailed her 19-year-old son’s lucrative sneaker resale business, in which some shoes were purchased using her credit card.

A recording of the meeting was reviewed by ​Complex​, in which O’Neill addresses the timeline of events that led to the VP’s resignation.

The Nike executive confirmed that Herbert had disclosed her son’s sneaker resale business to her then-manager (who is no longer with the company) back in 2018. At the time, the operation was still in it’s planning stages and Herbert pledged to provide updates to Nike, which were frequent at first but later became irregular.​ ​Even O’Neill, who was Herbert’s boss at the time of her resignation, was completely unaware of the reselling business.

O’Neill also revealed the company’s legal and compliance teams conducted an internal review into potential connections between the VP and her son’s business several months ago. That review concluded Herbert had not violated company policy.

“To be clear, we believe Ann demonstrated poor judgement.” the executive said during the meeting.

Initially Nike had decided not to take corrective action against Herbert but when the media revealed the details of her son’s business, the two parties decided the best path forward was her resignation.

Nike CEO John Donahoe also spoke on the call, addressing concerns from customers regarding the integrity of the company’s sneaker launches. He said the company will continue to invest in anti-bot technology as well as update their policies surrounding employees and their immediate family members.

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