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Nike, Jordan Brand, and Converse Specify BLM Donations

by | Jul 30, 2020 | Fashion

Earlier this summer brands all over the world made efforts to acknowledge and address the BLM movement and racial injustice of Black Americans. 

Nike, Converse, and the Jordan Brand each announced their support of the movement through charitable initiatives. Today, the three sports brands are getting specific on those contributions by announcing the first round of partners receiving funding. 

Nike and Converse each committed to a 4 year, $40 million USD grant to the NAACP’s Empowerment Programs, Legal Defense and Educational Fund. Legal Defense The grant includes the funding of Black Girls CODE—an organization aimed at educating young girls and women of color between the ages of 7-17 into science, technology, engineering, and mathematics fields. 

The Jordan Brand committed to a 10-year, $100 million USD donation. This includes $1 million USD to the NAACP Legal Defense and Educational Fund, $1 million USD to FICPFM—Formerly Incarcerated Convicted People and Families Movement. As well as $500,000 USD to Black Voters Matter.

Michael Jordan released in a statement, “I’m all in with Jordan Brand, the Jordan Family and our partners, who share a commitment to address the historical inequality that continues to plague Black communities in the US.”

Nike is also continuing its support of the Jackie Robinson Foundation, Peace Players and the National Civil Rights Museum


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