The Long Beach native created Honor the Gift to pay homage to his hometown as a kid from the inner city of Los Angeles. According to the brands website, Honor the Gift “is a body of work with a focus on quality, purpose, and storytelling.”
Based on its recent Instagram posts, the Gasoline collection release will tell the story of summer time in L.A. “The Gasoline collection is meant to be a love letter to Los Angeles from Russell. The collection is heavily inspired by Russell’s childhood and the impact of ‘auto-culture’ that can be felt on every block here in Los Angeles.”
Previous Honor the Gift collections sold out within just 24 hours. The Gasoline collection debuts today, available now on HonortheGift.com.