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Saquon Barkley Discusses Unique Deal with Nike and Signature Shoe

by | Jul 17, 2020 | Fashion

The New York Giants running back has big business plans with his updated contract with Nike

The sportswear giant re-signed Barkley in October for four years around $25 million, according to sources. With a contract that large, Barkley marks the second NFL player ever guaranteed a deal with that amount or more. Barkley follows Odell Beckham who reportedly received $29 million over five years in 2017.

Barkley’s Nike contract includes sales and on-field performance incentives that make it possible to reset the top of the market, according to a source who has seen the deal. Terms include:

* A 5-percent merchandise royalty rate, twice the industry standard;

* Ownership of all his created intellectual property, a safeguard against a feud such as the one NBA star Kahwi Leonard waged;

* The right to purchase merchandise at cost and sell with profits directly to the soon-to-be-launched Michael Ann & Saquon Barkley Hope Foundation;

* Annual financial and creative support for charitable endeavors, including building a new field for a Bronx high school football team;

* Permission to work with another company previously off limits to Nike clients on developing and wearing alternate branded product;

* Collaboration rights (typically not granted) with Travis Scott, Drake, Virgil Abloh’s Off-White collection and other design artists under the Nike umbrella.

Just two seasons into his NFL career, Barkley is thinking ahead to his longevity on the field. He explains why it’s important for him to become a better businessman. 

Barkley says, “I keep the main thing the main thing — football and trying to be the best I can be to bring a championship to this city,” Barkley continues, “But the same way I’m trying to learn to be a better player, I’m trying to learn to become a better businessman.This game is going to be taken away. For me, it could be at 30, 32, 33. It’s a short time I have with football, and I’m going to take advantage of it.”

His apparel line the Saquon Barkley Collection with Nike debuted over 30,000 shirts, sweatshirts, and hats  on November 8th 2019 and sold out online in just 15 minutes. 

In his contract, Barkley set up his alma mater Penn State with access to Nike exclusives. Penn State can now use Barkley as a marketing tool for future recruits.

Now that his apparel line is flourishing, Barkley has his eyes set on designing his own shoe. He says, “Shoe is definitely the goal for every athlete,” the industry source said. “When you are on the field, shoes are the only thing you can give your personal touch to. Everything else is uniformed and given by the team. You want to have your own shoe to be like, ‘This is who I am.”

To share with fans exactly who Saquon Barkley is, Barkley plans to pay homage to his childhood in the Bronx, NY while designing his new shoe. Barkley says, “It’s a reflection of my life and a lot of lives, especially black people from New York City and places of poverty. He continues, “I am very fortunate to live my dream. I want that design in there to resemble a rose can grow from concrete. No matter your circumstances, if you have the right mindset and are passionate, anything is possible.”


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