Tom Brady may be fresh off a Super Bowl championship, but that doesn’t mean he’s taking any breaks this offseason. According to CNN, the Buccaneers’ quarterback is launching an NFT platform called Autograph.
NFTs, or non-fungible tokens, are digital collectibles run on blockchain technology. They are typically pieces of media such as video clips, music, or photographs that are minted in limited quantities. They have become increasingly popular over the past couple of months, notably in sports.
Autograph aims to bring celebrities from both the sports and entertainment industries under one marketplace. The platform will have its own team of digital artists and feature live auctions, physical product releases, and even in-person experiences.
Brady will serve as co-chair for the company alongside entrepreneur Richard Rosenblatt. Rosenblatt is the CEO and co-founder of Whip Media Group, a company that partners with some of the biggest media corporations in the world for digital distribution.
Autograph is expected to release this Spring.