ATHLETES CREATIVE TRAP™
Elevating and supporting the creative dimensions of professional athletes.
Virgil Abloh teams up with Mercedes Benz in a first ever collaboration on the design of the iconic G-Class.
“Project Geländewagen” teases a new design where luxury meets raw and rugged.
Mercedes Benz Chief Officer Gorden Wagener says, “The objective of ‘Project Geländewagen’ was to look at Mercedes-Benz design with a new perspective and create something unique that represents the future of luxury.”
LaMelo Ball has always been a fan of the finer things in life. The Hornets’ point guard drove a Lamborghini at only 16 years old. He’s been flashing his luxury apparel on Instagram since high school. Now at only 19, LaMelo is the owner of a $10.1 million mega-mansion....
Throughout this year’s playoffs, Phoenix Suns’ guard Devin Booker has solidified his place as one of the league’s most versatile players. At only 21, the Suns entrusted Booker with the franchise’s future - signing the guard to a 5-year, $158 million extension. Now...
You’d expect a star NFL cornerback to spend every night sleeping in their luxury mansion. For Marlon Humphrey, one of the most dominant cornerbacks in the NFL, the star spends his evenings going to bed in his camper. That's right, the athlete who just signed a...