Travis Scott’s recent partnership with McDonalds is a match made in marketing heaven. The 28-year-old rapper taps into his 90’s childhood with his very own themed meal, dubbed the “Travis Scott Meal”. This collab is McDonald’s first celebrity meal since Michael Jordan’s McJordan burger in 1992.
In true Travis Scott style, the Houston native dropped a new merch collection (Complex) paying homage to vintage visuals from McDonald’s history.
Keep reading to find out how to cop the new Cactus Jack collection and other ways Scott added his personal “la flame” touch to this new partnership.
Click here to read more (Variety).
Brad Hall ordering the McJordan: