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WNBA star Liz Cambage becomes the 1st professional athlete to endorse Savage X Fenty

by | Feb 17, 2021 | Fashion

Rihanna’s Savage X Fenty lingerie brand launched in 2018, but it wasn’t until this week the brand found it’s first professional athlete endorsement.

Liz Cambage, a professional basketball player in the WNBA as well as the Australian WNBL, announced her partnership with Savage X Fenty on Monday. In ​an Instagram post​ featuring several shots of the 3-time WNBA All Star wearing the brand’s signature lingerie, Cambage expressed her excitement in joining the Savage X Fenty family.

Cambage has been one of the WNBA’s most prominent players over the past several years. Playing for the Las Vegas Aces, she made the All-WNBA Second Team in 2019. Amidst COVID, the Aces star opted to play the 2020 season in Australia instead. There, she led the Southside Flyers to a league championship.

With a huge online following and an excellent athletic resume, it’s no wonder Cambage was selected as the brand’s first sponsored athlete. It will be exciting to see how the partnership between the basketball professional and lingerie company evolves moving forward.

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